Yesterday, Yahoo! India and ICC announced the official website for 2011 Cricket World Cup - iccevents.yahoo.com.
The website promises to have live match updates, detailed match analysis, exclusive video content, games and contests. Vistors can also buy match tickets and ICC merchandise through the site.
Prem Panicker, Managing Editor, Yahoo! India said, “Cricket is the most passionately followed game in India and many countries around the world. Cricket fans can now catch all the excitement of the game on the ICC World Cup 2011 official website. Yahoo! Cricket will deliver compelling and unique content alongside interactive contests to build on the euphoria for the game. Enthusiasts can share their thoughts, play games, create personalized profiles and track matches through interactive schedulers. Cricket fanatics can also watch and share exclusive video content and photographs on the site. We have ensured that Yahoo! Cricket provides a platform for millions of supporters to come as close to living, feeling and breathing the action unravel in the forthcoming 2011 World Cup. ”
With a little over 3 weeks to go for the event – World Cup Fever is catching on with many Indian fans being very optimistic about the team’s chances. And Yahoo! has tried to do its bit to differentiate the official site from similar pages that other cricket centric sites are bound to come up with. Through Live Scorecard interaction – which embeds a chat widget in the scorecard that will let fans interact with each other. Commentweeter will aggregate tweets from Cricket fans and Top Cricketers at one place. And Yahoo! Face in the Crowd will feature fan photos taken by Yahoo’s photographers at the stadium and some of these will be displayed on the big screen at the stadium. ‘Face in the crowd’ photos can also be directly uploaded on Flickr.
According to Campbell Jamieson, ICC General Manager, Commercial, “As the countdown continues to the Cup that Counts, we are thrilled to be working with Yahoo! to launch an online destination that offers the exclusive ICC Cricket World Cup content in an innovative and engaging way. We are also grateful to our partners who have helped make the ICC’s flagship event such a great success.”
How much attention will the official site attract? Only time will tell. What do you think?
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